Direct Funeral Services
Jenny Tay is the managing director of Direct Funeral Services ,the co-founder of Direct Life Foundation and currently the assistant secretary in the Association of Funeral Directors of Singapore.
She has recently been awarded The Her World Young Woman Achiever award, which recognises her efforts in transforming the funeral industry in Singapore. Apart from bringing closure for those who lose their loved ones, she aims to improve the quality of lives of the elderly who live alone through her non-profit Direct Life Foundation, which was set up in 2015.
She has been relentless in professionalising the trade as she believes that its only through changing the public image that will help bring the industry to a higher level.